Unlike newspapers, which cover relatively regional areas, magazines are excellent for national exposure. For that reason, most manufacturers and designers prefer them for their ads. (报纸只在相关地区发行，而杂志可以在国内各地发行。由于这个原因，多数生产商和设计师更喜欢在杂志上做时装广告。) In addition, the fashion industry has magazines in which offerings can be promoted. Some are trade publications such as Style, produced in New York, and Gap, published in France; these give producers opt for national advertising in consumers. Designers, magazines such as Harper’s Bazaar, Mademoiselle, Glamour, Vogue, Ebony, and Seventeen.The magazines offer the finest quality reproduction in both black and white and color, an audience that generally reaches from coast to coast, although medium. Unlike newspapers, readers often keep magazines for extensive periods of time or pass them to others. The latter makes them even more valuable. Some limitations on magazine ads are the high cost, geographically dispersed markets, and the long lead time necessary between preparation of the ad and its publication.
